Introduction to the Brochure Printing Process

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Offset Printing

Offset printing is one of the most widely used printing processes for most brochures. It uses the principle of positive and negative electrochemistry to print the image on the impression cylinder and then transfer it to the paper. Offset printing is characterized by rich colors and fine images, and is suitable for high-volume printing and a variety of printing materials. However, it has the disadvantage that it is not suitable for printing high-precision detail patterns, higher requirements for paper.

Letterpress

Letterpress is a letterpress printing, the pattern printed on paper, often used in business cards, coins and other small batch printing. Letterpress is characterized by patterns of rich colors, feel obvious, suitable for highlighting a certain tactile effect on the pattern. Its disadvantage is that it can only print single-color or two-color patterns, can not present the details of the gradient effect.

Intaglio Printing

Gravure printing is a molded way to print on paper, its printing principle is to use the recessed layout printing. Gravure printing is full of color, usually used to print beautiful pictures. Its disadvantage is that the printing speed is slow, can not print more detailed patterns, suitable for small batch printing.

Screen Printing

Screen printing is the ink through the mesh mesh printing to the printing material, the typical application is in the T-shirt printing pattern. Screen printing is characterized by printing bright colors, strong sense of hierarchy, suitable for printing large-area patterns. However, its disadvantage is that it can only print solid-color patterns, can not print too many details.

Digital Printing

Digital printing technology has developed rapidly in recent years, it is a suitable for small quantities, personalized, customized printing methods, to achieve independent customization of each brochure. Digital printing is characterized by fast printing speed, low cost, suitable for small quantities of fast finished products, but the pattern details, color and the limitations of printing materials.

In short, the choice of brochure printing process should consider the paper material, printing volume, printing quality and other factors. We hope that the introduction of this article can help you choose the right printing method.